Big on spuds.
Bigger on flavour.
Born in Preston and built around a proper love of jacket potatoes, Spud Bros has grown from a local food stall into one of the UK’s most recognisable food-led social brands.
Known for loaded spuds, big flavours and a straight-talking personality, the brand has built a highly engaged following by making simple comfort food feel exciting again.
Our licensed Spud Bros range brings that energy into retail, wholesale, convenience and foodservice, with products designed to help consumers recreate the Spud Bros experience at home. From fluffy jacket potatoes and rich baked beans to the sauces that bring everything together, it is proper comfort food with plenty of personality.
Explore the range
Signature Sauces
Tram Sauce
The sauce with a story.
Smooth, creamy and gently spicy, Tram Sauce is the unmistakable flavour at the heart of Spud Bros. Drizzle it over a loaded jacket, dunk your chips or add it to burgers and wraps.
Whatever is on the plate, Tram Sauce sorts it.
XXX TRAM SAUCE
Tram Sauce turned up.
Built around the same bold flavour as the original, XXX Tram Sauce adds a more serious kick for shoppers who like things hotter.
Spuds, chips, burgers or wings. Bang it on.
Herby Mayo
Not your average mayo.
Creamy, herby and finished with a hint of mustard, Herby Mayo brings fresh, savoury flavour to jacket potatoes, sandwiches, roasties and more.
Smooth, versatile and proper good.
Smoky Ranch
Ranch, but Northern.
A creamy ranch-style sauce with smoky bacon flavour, made for drizzling over loaded spuds, dipping chips and bringing extra flavour to burgers, wedges and snacks.
Drizzle it. Dunk it. Pile it on.
Other Catagories
Frozen Jacket Potatoes
Proper Spuds. Every Time.
Straight from the freezer to fluffy jackets in minutes.
The Spud Bros Frozen Jacket Potatoes bring years of spud know-how into a convenient 4-pack, helping consumers create a proper loaded jacket without the long wait.
Crispy on the outside, soft and fluffy in the middle, they are ready for piling high with beans, cheese, tuna, crispy onions and, of course, plenty of sauce.
Available in a 4-pack.
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Baked Beans
A Proper Classic. Rich, saucy baked beans made for one of the all-time great comfort food combinations.
Serve them over a hot jacket potato, add plenty of cheese or go all in with tuna, crispy onions and Tram Sauce. Simple food, done properly.
Available as a single tin and a convenient 4-pack, offering options for both individual and take-home purchasing occasions.
Bring the Spud Bros experience to your range
Looking to stock Spud Bros, bring more personality to your fixture or explore a wider licensed food opportunity?
Our team works with retailers, wholesalers, convenience operators and foodservice partners to bring culturally relevant brands into scalable product categories and formats.
From sauces and sides to the full loaded-spud experience, we can help customers serve up something with proper flavour and real consumer recognition.
Get the friends over. We’ll bring the rest.