

A little Belgian indulgence for every occasion
Waffle Amour brings the unmistakable taste and texture of Belgian-inspired waffles to retail shelves, convenience stores, cafés and menus across the UK.
From classic sugar waffles and chocolate-coated treats to warm toasting waffles and seasonal favourites, the range has been created to suit different occasions, formats and customers. Whether it is a quick snack, an indulgent breakfast or the base of a showstopping dessert, there is always room for a little more amour.

Explore the range
Chocolate-Coated Sugar Waffles
Everything people love about our classic Sugar Waffles, finished with a generous coating of smooth chocolate. Rich, indulgent and ready to enjoy straight from the pack, they are perfect for shoppers looking for something a little more special from the sweet bakery fixture.
Available in 7-pack, 5-pack and single-serve formats, providing options for take-home, convenience and impulse occasions.

Sugar Waffles
A Belgian classic with a rich, buttery taste and delicious pieces of crunchy sugar throughout. Our Sugar Waffles can be enjoyed straight from the pack, making them ideal for lunchboxes, snacking, on-the-go occasions or a simple sweet treat with a cup of tea or coffee.
Available in 7-pack, 5-pack and convenient single-serve formats, the range offers flexible options for retail, convenience, wholesale and foodservice customers.

Toasting Waffles
Warm, comforting and ready in minutes, our Toasting Waffles turn everyday breakfasts and snacks into something worth getting out of bed for. The range includes Belgian-Style Toasting Waffles in a regular 8-pack and larger 6-pack format, alongside our Chocolate & Hazelnut Filled Toasting Waffles in an 8-pack.
Simply toast until warm and golden, then enjoy on their own or add fruit, yoghurt, spreads, ice cream and all your favourite toppings.

Dusted Heart Waffles
Soft, sweet and shaped with a little extra love, our Dusted Heart Waffles make an eye-catching addition to breakfast, brunch, dessert and afternoon tea occasions.
Finished with a light dusting, they are ready to serve as they are or can be dressed with fruit, sauces, cream or ice cream to create an easy but impressive dessert.

Bring a little amour to your range
Looking to stock Waffle Amour, expand your waffle offering or explore a new partnership?
Our team works with retailers, wholesalers, convenience operators, foodservice businesses and manufacturing partners to find the right products and formats for their customers.
Let’s create something delicious together.
